We’re igniting a spark of change in wellbeing that leads to human flourishing through visionary brands that encourage physical, emotional, and spiritual vitality, in harmony with each other and the world around us.
Our brands inspire individuals to take ownership of their wellbeing and become catalysts for transformation in their own lives and communities, creating a ripple effect of positive change.
Our Brands
The 44 Group
Our Family Grows
Our portfolio of brands that inspire human flourishing continues to grow.
Coming Soon
Latest News
House of Grey Wolfe
Launches
The exclusive press launch of House of Grey Wolfe at the Green Park Penthouse of 1 Hotel Mayfair was a resounding success, drawing an elite crowd of top-tier journalists, industry experts, and tastemakers.
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LLUK Joins
The 44 Group
We are delighted to announce that LLUK has officially become part of The 44 Group.
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Gifting with purpose
Moments that heal guided journal
We’ve just launched our Guided Journal. It’s the perfect present for those looking to gift with purpose and meaning this festive season. Created to guide you on a journey, capturing moments of joy that help you reconnect with yourself while practicing presence.
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More Spaces to Self-Heal
We’ve got some exciting news for 2025 & 2026... We’re adding two new Grey Wolfe locations – offering members more destinations to seek solitude and achieve BioHarmony. One in the heart of London, one in the tranquillity of the countryside.
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BE11A JS Reimagined:
Explore Our Revitalised Brand and Vision
The BE11A JS Foundation has undergone a refreshing transformation, reflecting our commitment to supporting human flourishing and empowerment. Click below to find out more about our new look.
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Gifting with purpose
Moments that heal guided journal
We’ve just launched our Guided Journal. It’s the perfect present for those looking to gift with purpose and meaning this festive season. Created to guide you on a journey, capturing moments of joy that help you reconnect with yourself while practicing presence.
Read More
Gifting with purpose
Moments that heal guided journal
We’ve just launched our Guided Journal. It’s the perfect present for those looking to gift with purpose and meaning this festive season. Created to guide you on a journey, capturing moments of joy that help you reconnect with yourself while practicing presence.
Read More
Gifting with purpose
Moments that heal guided journal
We’ve just launched our Guided Journal. It’s the perfect present for those looking to gift with purpose and meaning this festive season. Created to guide you on a journey, capturing moments of joy that help you reconnect with yourself while practicing presence.
Read More
Gifting with purpose
Moments that heal guided journal
We’ve just launched our Guided Journal. It’s the perfect present for those looking to gift with purpose and meaning this festive season. Created to guide you on a journey, capturing moments of joy that help you reconnect with yourself while practicing presence.
Read More
