We’re igniting a spark of change in wellbeing that leads to human flourishing through visionary brands that encourage physical, emotional, and spiritual vitality, in harmony with each other and the world around us.

Our brands inspire individuals to take ownership of their wellbeing and become catalysts for transformation in their own lives and communities, creating a ripple effect of positive change.

Our Brands

rebalance bed with grey wolfe logo
barista making coffee with make time count logo
trees with Ethical Good logo
baby with BE11A logo
goald logo

The 44 Group
Our Family Grows

Our portfolio of brands that inspire human flourishing continues to grow.

Coming Soon

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Latest News

Gifting with purpose

Moments that heal guided journal

We’ve just launched our Guided Journal. It’s the perfect present for those looking to gift with purpose and meaning this festive season. Created to guide you on a journey, capturing moments of joy that help you reconnect with yourself while practicing presence.
Read More

BE11A JS Reimagined:

Explore Our Revitalised Brand and Vision

The BE11A JS Foundation has undergone a refreshing transformation, reflecting our commitment to supporting human flourishing and empowerment. Click below to find out more about our new look.
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More Spaces to Self-Heal

We’ve got some exciting news for 2025 & 2026... We’re adding two new Grey Wolfe locations – offering members more destinations to seek solitude and achieve BioHarmony. One in the heart of London, one in the tranquillity of the countryside.
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Gifting with purpose

Moments that heal guided journal

We’ve just launched our Guided Journal. It’s the perfect present for those looking to gift with purpose and meaning this festive season. Created to guide you on a journey, capturing moments of joy that help you reconnect with yourself while practicing presence.
Read More

Gifting with purpose

Moments that heal guided journal

We’ve just launched our Guided Journal. It’s the perfect present for those looking to gift with purpose and meaning this festive season. Created to guide you on a journey, capturing moments of joy that help you reconnect with yourself while practicing presence.
Read More

Gifting with purpose

Moments that heal guided journal

We’ve just launched our Guided Journal. It’s the perfect present for those looking to gift with purpose and meaning this festive season. Created to guide you on a journey, capturing moments of joy that help you reconnect with yourself while practicing presence.
Read More

Gifting with purpose

Moments that heal guided journal

We’ve just launched our Guided Journal. It’s the perfect present for those looking to gift with purpose and meaning this festive season. Created to guide you on a journey, capturing moments of joy that help you reconnect with yourself while practicing presence.
Read More